Whether you run an internet dating site or app, an exclusive personal introduction and matchmaking service, or sex and relationship counselling or coaching service, Sweet Release Agency can help.

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LET'S FACE THE FACTS - This category attracts a lot of media attention – for good and bad reasons. Dating site members are often viewed as commodities for building a database rather than individual consumers. They’re also easy targets by journalists who associate dating sites with scandals.

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Sex and dating coaches and counsellors don’t have it easy either. It’s tough juggling existing client work with the demands of creating and maintaining awareness of your services and your own personal brand and providing great content building among your target audiences.

 

IS THERE ENOUGH HOURS IN THE DAY TO RAISE YOUR PROFILE AND INCREASE YOUR REPUTATION AS A RESPECTABLE RELATIONSHIP AND DATING SERVICE?

 

Sweet Release, offers dating companies, coaches and counsellors help in brand and identity development, marketing planning and strategy, customer and market research, and subsequent communications and events expertise.

CONSIDER THESE IMPORTANT QUESTIONS:

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AWARENESS

How do users initially become aware of the site?
What marketing communications techniques could be better employed?

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DECISION-MAKING

What influences users to use your site and services rather than someone else’s?
What influenced your key rivals’ users to use that site and not your own?  How can you rectify this?

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GAP ANALYSIS

In what areas are your clients’ expectations being met, exceeded, or unmet?
Where do the gaps exist when also compared with key competitors?

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ENGAGEMENT AND SATISFACTION

How engaged are members with your site and services as opposed to the others they may use?
How satisfied are members with the service provided?

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LOYALTY

How likely are your users to defect to another provider?  What can be done to prevent this?
How likely are they likely to recommend your services to others?

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SUBSCRIPTIONS

What is the range of acceptable prices that you could charge?
When will it become too pricey that your users consider switching?

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BRAND POSITION

How is your site perceived by potential and current users?
How appealing is my site to target users?
Is my positioning correct in the minds of potential and current users?

DON'T BE TEMPTED TO RELY ON WEBSITE STATISTICS ALONE - THIS IS A BAD IDEA

We know it’s awfully tempting for dating sites and other dating services to substitute their web data for customer insight. It doesn’t work.

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Your own site analysis figures will tell you a lot, but not everything.  What about the user who has spent 30 minutes on a particular profile page:  are they studying it intensely to get inspiration for their breathtaking, initial message to that person, or have they actually been sitting on the sofa watching television for the last half hour without logging off?

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RELY ON YOUR WEB STATS AT YOUR OWN PERIL ( IT WILL UNDO YOU )

 

Call us to discuss how customer insight and effective adult industry marketing can help you and your love-hunting customers find love at first ‘site’.