X AWARDS™ was founded in 2019 by Jett Black, CEO of  Sweet Release Agency. The awards program exists to legitimise the success of Adult Businesses and Adult Entertainers in Australia.

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X Awards is an annual awards program inviting Adult Businesses and Adult Entertainers to self-nominate as well as encourages people who engage in Adult Services and are Adult Industry enthusiasts to vote.

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Sponsors reward winners of each Awards Categories with varying prizes including products and services, media and publicity to support each winner with their Adult Industry career and increase global exposure.

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The X Awards culminates in what has become nationally known as the best Adult Industry Networking event in Australia, the X Awards Night.