Be Daring The Adult Shop Wins Best Adult Retail Store Award 2019


ADULT RETAIL STORE 2019 - Be Daring The Adult Shop


The X Awards would like to congratulate Be Daring The Adult Shop who won Best Adult Retail Store Of The Year at the 2019 X Awards.


Jayme Boswell of Be Daring The Adult Shop wins Best Adult Retail Store 2019

How Many Years Have You Been In The Adult Industry?

“"I have been in the Adult Business Industry for 9 year 7 months and the family business (Be Daring) has been in the industry for 26 Years and 8 months - and counting!"

Who is Be Daring The Adult Shop?

“The Be♥Daring Group is a privately owned Australian company founded in 1992. Our Head Office is located at 85 Morayfield Road Caboolture, Queensland. We have "bricks & mortar" retail adult shops and also operate several e-commerce websites including www.bedaring.com.au. The group is directed by founders Keith and Tracey Boswell and employs 25 staff. We have successfully mail ordered adult products since 1992 and launched our first ecommerce website www.bedaring.com.au in 2000. Since launching we have supplied hundreds of thousands of quality adult products such as personal vibrators, sensual lingerie and fantasy wear, condoms, penis pumps, personal lubricants, and adult DVD, books and magazines as well as adult games and novelty items to many thousands of satisfied customers. As leaders in retailing of adult products we have a commitment to our company vision and philosophy which is to sell a quality product at competitive prices while providing excellence in professional customer sales and service."

How Did You Get Started In The Adult Industry and What Do You Love About Being A Part of The Australian Adult Industry?

“Managing Director - Keith has done many things in and for the adult industry his past 26-year career including campaigning for The Australian Sex party, President of Eros Queensland for many years. And having various position in The Adult Retail Association as the secretary and the vice president. Being the first adult shop in north Brisbane including the sunshine coast Keith also battled governments, church groups and lobbyist to allow adult stores to trade as you see today Keith pathed the way allowing adult stores north of Brisbane to the sunshine coast. (can send news articles) Managing director Jayme – My biggest achievement to date would be forming a partnership with the Sunshine Coast University Hospital Prostate Clinic to help bridge the gap between sexual health and adult stores. We now flyers in the hospital that the prostate rehabilitation nurses and our team created that are given to patients that can then come into stores with peace of mind.Managing Director Keith – Keith was the manager for Caboolture Kmart when he was retrenched after a 13-year career with the company. Not long before he was retrenched, he and his wife Tracey went to buy a vibrator for a friend’s birthday. Not being able to find any stores in their area he discovered there was only 2 stores located in Brisbane. With both him and his wife Tracey having many years retail experience between them both they decided to open an adult store in Caboolture Queensland. Although this was not an easy start-up they battled with governments, church groups and lobbyist that didn’t wish to see such stores in suburbia, 3 years later they opened another store on the sunshine coast and received the same resistance from the groups. This eventuated some 27 years later to 5 stores – 3 stores still currently trading, a mail order website, and a party plan. General Manager Jayme – Born into the business, I started my career straight out of high school, being months of 18 I started working in the office as a admin assistant completing my certificate in Bookkeeping and accounting learning the back end of the business, a few years later I started learning dispatch of the website and learnt my way around the warehouse. From there I went into stores as a floater until we opened a store on Bribie island where I became the manager, from Bribie I was moved to our coast store and then from the coast to Chermside where I was promoted to General Manager of the company, Now working between the stores and our head office/ warehouse I manage all stores and the website. I am still in the industry as I am incredibly proud of my Dad and the legacy he will leave and I want to continue that on, hoping to grow our chain including opening more stores in the near future and also our party plan taking on more consultants."


Why Do You Feel You Deserved To Win The X Awards This Year?

“I believe Keith, myself and our business deserve to be nominated in the X awards, Keith has had amazing resilient in the industry as he could have thrown in the towel many times as stated in previous questions. We both, as well as all our staff work very hard to have achieved what we have. We are changing the way in the adult industry from your old seedy bookstore to a welcoming, professional store. We have not been successful in business for the past 27 years by chance it has been through blood sweat and tears, determination and a lot of hard work."


What Do You Believe Makes You Stand Out From Other Adult Retailers in Australia?

"Because we try harder! Be♥daring The Adult Shop is a 100% Australian and family owned adult shop business based in Queensland. With bright and welcoming sex shop locations on the Sunshine Coast, Caboolture, and Brisbane, and an easy to navigate, internationally recognised website, the multi-award-winning be♥daring Adult Stores offers you the world’s leading sex toy brands at some of Australia’s most affordable prices."

Connect with Be Daring on Social Media:


Instagram: www.instagram.com/bedaringtheadultshop

Facebook: https://www.facebook.com/bedaringaus/

Twitter: https://twitter.com/bdarinadultshop

Website: www.bedaring.com.au


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